Wirtschaftstalk Bonn
Baskets, BSC & Co. Sport als Standortfaktor
- Matthias Möseler, Vorstandsvorsitzender des Bonner Sport-Club 01/04 e. V. & Vorsitzender des Aufsichtsrats der steep GmbH
- Simon Pallmann, Geschäftsführer der BonBas GmbH & Dome Events & Services GmbH (Telekom Baskets Bonn)
- Prof. Dr. Christoph Breuer, Leiter des Institut für Sportökonomie und Sportmanagement an der Deutsche Sporthochschule Köln
- Christian David, Moderator, Reporter und Medientrainer
Sport has long been more than just a leisure activity and physical exercise. It has developed into an important location factor that offers a wide range of advantages for both local authorities and businesses. Whether it's popular sport, elite sport or sporting events, they create economic momentum, promote social cohesion and strengthen regional identity.
Sports facilities, clubs and venues attract people. They increase the attractiveness of a city or region as a place to live and work. Companies are increasingly basing their location decisions on the quality of life for their employees. A diverse range of sports improves precisely this quality of life: it promotes health, offers social networks and acts as a balance to everyday working life. Successful clubs, modern sports facilities and active exercise programmes convey dynamism, innovation and joie de vivre. The positive image associated with this pays off – whether in attracting skilled workers, students or investors.
The importance of sport for social cohesion should not be underestimated either. It brings people from different backgrounds together, promotes integration and strengthens voluntary work.
Sport also has a direct economic impact: sporting events, clubs, gyms and sports service providers create jobs and generate revenue.
Sports events of national importance – such as the Telekom Baskets Bundesliga games or the Deutsche Post Marathon Bonn – also attract visitors to the city who then stay there longer than just for the event itself. This benefits hotels and restaurants, retailers, tourist attractions such as museums, taxi companies and transport companies. Increased demand and additional orders during events at regional companies and service providers lead to higher tax revenues from additional turnover in the form of trade tax and value added tax.
Sport is therefore a key component in the competitiveness of a location. It generates economic value, creates jobs, promotes social integration and strengthens regional identity.